CPA stands for Cost Per Action. Which is different than traditional affiliate marketing CPS, or Cost Per Sale. With CPA, you may get paid when someone installs a toolbar, downloads software, or fills out a form. These actions do not require a credit card, unlike CPS offers which do.
There’s a mathematical reason why I’m a huge fan of CPA. It comes down to being able to split test everything MUCH faster because the conversion rates are higher.
Think of it this way– in a traditional CPS the conversion rate is 1% – 3%. Which means, you will need 200-300 clicks minimum before you can say with any degree of accuracy if the offer is actually converting into leads.
With CPA, you can sometimes have conversion rates around 15% – 25%. You need to send a much smaller amount of traffic to an offer to get a statistically valid confidence interval to know if the offer is converting.
If you are sending PPC traffic straight to a CPA offer, that means you will have to spend less money and time testing an offer. And with affiliate marketing, it’s usually a numbers game– the faster you can test offers the better.
Here are 3 CPA networks I currently work with:
Here are additional CPA Networks: