Leaked Google Document on Quality Rating
Check out this Google leaked quality rater guidelines from April 2007.
If you don’t already know this, Google employs hundreds (or more) of people to manually go through the search results to find and delete spam.
The document is a 43-page pdf to the “Quality Raters” who are employed by Google.
This is especially interesting to affiliate marketers, since they describe how to spot “thin affiliate websites” which add little or no value and simply redirect users to the merchant’s website. We can use these clues to help us build websites which will be welcomed (instead of deleted) by Google.
March 15th, 2008 at 2:16 am
I believe this is from rather earlier than 2007. The thin affiliate/fat affiliate thing has been around for a few years now. I remember when it first surfaced wondering if Google hadn’t leaked it deliberately as this knowledge in the wild would cause people to bring their sites up to Google’s standards.
BB
March 17th, 2008 at 10:36 pm
Hey Bill,
I believe you are referring to the ‘leaked’ document named “General Guidelines on Random-Query Evaluation” which was updated on December 31, 2003.
This is a relatively newer document.
See http://www.searchbistro.com/guide.pdf for the older document.
March 18th, 2008 at 2:09 pm
[...] Leaked Google Document on Quality Rating [...]
June 25th, 2008 at 3:55 pm
[...] Also check out these related posts by Adwords Experts (and Good Friends) Josh and Geordie. google slap landing page quality score Share This Post: These icons link to social [...]