eComXpo Starts Today
EComXpo, an online affiliate / merchant conference, begins today.
The online conference allows affiliates and merchants to network and discover new affiliate networks and merchant offers.
The conference is free to attend.
If you’ve never been to the online expo, I recommend you checking it out. Simply sign up, then log in using your username/password.
Here’s a list of the merchants:
Platinum Sponsors - ad:tech
Platinum Sponsors - Digital River oneNetworkDirect
Platinum Sponsors - Google
Platinum Sponsors - LinkShare Corporation
Platinum Sponsors - Microsoft adCenter
Platinum Sponsors - DoubleClick Performics
Gold Sponsors - AdFinity
Gold Sponsors - Affiliate Classroom
Gold Sponsors - Affiliate Summit
Gold Sponsors - Affnet
Gold Sponsors - AMWSO
Gold Sponsors - Ask Sponsored Listings
Gold Sponsors - buy.at
Gold Sponsors - CanadianSponsors.com
Gold Sponsors - Clickbooth
Gold Sponsors - Clicksor
Gold Sponsors - DMA
Gold Sponsors - eComXpo Help Booth
Gold Sponsors - Gomez, Inc.
Gold Sponsors - HR.com
Gold Sponsors - HydraMedia
Gold Sponsors - IncentaClick Media
Gold Sponsors - Internet Retailer
Gold Sponsors - Internet World
Gold Sponsors - LinkConnector
Gold Sponsors - LinkValue
Gold Sponsors - Options Media
Gold Sponsors - PlaceLinks
Gold Sponsors - PokerRoom.com
Gold Sponsors - Revenue Magazine
Gold Sponsors - Revenue Science
Gold Sponsors - TaxBrain.com
Gold Sponsors - The Marketing Team
Gold Sponsors - UpSellit.com
Gold Sponsors - VentureDirect Worldwide
Gold Sponsors - WebmasterRadio.FM
Gold Sponsors - Website Magazine
Gold Sponsors - Wink
Premium Booths - 1Choice4YourStore.com
Premium Booths - 1stExecBoardRoom
Premium Booths - a4uexpo - Affiliate Marketing Conference and Exhibition
Premium Booths - AbeBooks
Premium Booths - ACCM
Premium Booths - Active Response Group
Premium Booths - AdJungle
Premium Booths - AdOptim
Premium Booths - AdWatcher
Premium Booths - Search Marketing Standard
Premium Booths - Affiliated.net
Premium Booths - Affiliateer.com
Premium Booths - AffiliateGuide.com
Premium Booths - akmg
Premium Booths - CKMG
Premium Booths - Authorize.Net
Premium Booths - BlueLithium
Premium Booths - OurFreeStuff.net
Premium Booths - CardScan
Premium Booths - Indigo Books, DVDs, Music, Toys (Chapters)
Premium Booths - Converseon
Premium Booths - CotterWeb Enterprises
Premium Booths - Direct Response Group
Premium Booths - Doba
Premium Booths - Domainers Magazine
Premium Booths - easyAd
Premium Booths - ETTSI Travel Premiums
Premium Booths - Fast Transact
Premium Booths - Fusion Quest
Premium Booths - Campaigner
Premium Booths - YieldBuild - Text Ad Format Optimization
Premium Booths - iGive.com
Premium Booths - iMonetize.com
Premium Booths - Impulse Marketing Group
Premium Booths - infoUSA.com
Premium Booths - InXpo
Premium Booths - Jaduka
Premium Booths - JetPay, LLC
Premium Booths - Kasamba
Premium Booths - LeadPile
Premium Booths - LeadVerifier.com
Premium Booths - LifeTips.com: Content Solutions
Premium Booths - LinkedIn, Inc.
Premium Booths - Magazines.com, Inc.
Premium Booths - Media Traffic Agency
Premium Booths - MediaShakers
Premium Booths - MGM MIRAGE
Premium Booths - Multichannel Merchant
Premium Booths - Network Solutions
Premium Booths - SitePal
Premium Booths - OKS-Ameridial
Premium Booths - PRIME Visibility
Premium Booths - PsPrint
Premium Booths - Rextopia
Premium Booths - SafeCharge
Premium Booths - Sales Incentives
Premium Booths - Schaaf Consulting
Premium Booths - Sharper Image
Premium Booths - Shopzilla Publisher Program - Get Comparison Shopping Content
Premium Booths - Solid Cactus
Premium Booths - LeadVerifier.com
Premium Booths - LifeTips.com: Content Solutions
Premium Booths - LinkedIn, Inc.
Premium Booths - Magazines.com, Inc.
Premium Booths - Media Traffic Agency
Premium Booths - MediaShakers
Premium Booths - MGM MIRAGE
Premium Booths - Multichannel Merchant
Premium Booths - Network Solutions
Premium Booths - SitePal
Premium Booths - OKS-Ameridial
Premium Booths - PRIME Visibility
Premium Booths - PsPrint
Premium Booths - Rextopia
Premium Booths - SafeCharge
Premium Booths - Sales Incentives
Premium Booths - Schaaf Consulting
Premium Booths - Sharper Image
Premium Booths - Shopzilla Publisher Program - Get Comparison Shopping Content
Premium Booths - Solid Cactus
Premium Booths - TheBizOppNetwork
Premium Booths - TicketsNow.com
Premium Booths - TradeDoubler
Premium Booths - Upromise.com
Premium Booths - Virante, Inc
Premium Booths - Virtumundo, Inc.
Premium Booths - VistaPrint
Premium Booths - Web Marketing Association
Premium Booths - 7Search.com
Premium Booths - YUDU Media
Standard Booths - Adknowledge
Standard Booths - AffiliateBOT.com
Standard Booths - Amadesa, Inc.
Standard Booths - Avanquest Software
Standard Booths - Bravenet Media
Standard Booths - BrightShare
Standard Booths - buyerInside
Standard Booths - Chitika
Standard Booths - CPA Storm - More Power
Standard Booths - DMi CPA Cafe
Standard Booths - Elastic Path Software
Standard Booths - Email Data Source
Standard Booths - Engine Ready
Standard Booths - BlueLens Franchise Group
Standard Booths - Joe Bucks
Standard Booths - LinkWorth
Standard Booths - Sharpcast Photos
Standard Booths - ShopNBC
Standard Booths - Toshiba
Standard Booths - Electron.com Affiliates
Standard Booths - Market Leverage
Standard Booths - Naper Solutions, Inc. – SEO/PPC
Standard Booths - NbcSearch
Standard Booths - Optimal Payments
Standard Booths - Partners Edge
Standard Booths - Profit Rank, Inc.
Standard Booths - RealNetworks
Standard Booths - Revenue Universe
Standard Booths - RocketProfit
Standard Booths - Sierra Trading Post
Standard Booths - TARGUSinfo
Standard Booths - Ticket Network
Standard Booths - Timpano
Standard Booths - Truition
Booth prizes, giveaways and coupons:
Microsoft AdCenter - $50 Free AdCenter Clicks
1Choice4YourStore.com - Win an iPod Nano - 1choice4yourstore.com is giving away a Free ipod nano 4gb that holds 1,000 songs with free engraving 2 lines 20 characters each line.
a4uexpo - Affiliate Marketing Conference and Exhibition - VIP Delegate Pass for a4uexpo - This VIP delegate pass includes a two day pass to the Affiliate Marketing event of the year, three night’s accommodation plus $500 towards travel cost!
AbeBooks - Apple iPod Shuffle (Product) Red - The 1GB iPod shuffle lets you wear up to 240 songs on your sleeve. Or your lapel. Or your belt. Clip on iPod shuffle and wear it as a badge of musical devotion. (PRODUCT) RED Special Edition iPods give a portion of their purchase price to the Global Fund to fight AIDS in Africa.
ad:tech - Win a full conference pass to the ad:tech conference of your choice! - Win a full conference pass to the ad:tech conference of your choice! Two lucky winners will be awarded a full conference pass (US $1895 value) to attend one of our four national shows. Winners will be chosen the last day of eComXpo event. Travel and hotel expenses not included. ad:tech San Francisco – April 15 – 17 2008 ad:tech Miami – June 3 - 4, 2008 ad:tech Chicago – August 5 – 6 2008 ad:tech New York - November 5 - 8, 2007
AdJungle - $100 Credit on Adjungle - $100 credit on AdJungle.com. You can use this to place text and banner ads through the AdJungle network. You can use if for pay per click text ads, banners, skyscrapers, and even rectangles. Choose to target individual Web sites or categories, or even make a broad remnant buy.
AdWatcher - Win $100 of Hard Cold Cash - We figured that you know what you want better than we do, so we’d like to offer to one lucky winner a whopping $100 of hard, cold cash. Win the prize and you’ll get a check from us within a week. No strings attached. Think of it as a sample of the money you could actually save next month if you add AdWatcher into your marketing arsenal today.
Affiliate Summit - Win Passes to Affiliate Summit East - Passes to Affiliate Summit 2007 East - Ten (10) exhibit hall only passes will be given away each day of eComXpo for a total of thirty (30) passes. Passes expire if not registered by December 15, 2007
AffiliateBOT.com - 30 GB Apple iPod - Win the Coolest Gadget in town: Apple 30Gb iPod Video (5.5 Generation). Plus - Mysterious Prizes will also be given away to EVERY 10th Participant that signs up at AffiliateBOT.com. So, hurry up - come and join us now!
Affiliated.net - Win A $50 Visa Gift Card! - Win a $50 Visa Gift Card!
Affiliateer.com - Win an Unlocked 8GB Apple iPhone! - Revolutionary Phone iPhone redefines what a mobile phone can do. Tap a number to make a call. Listen to voicemail in any order with Visual Voicemail. Widescreen iPod iPhone is an equally brilliant iPod. Enjoy music, videos, and more on the 3.5-inch color display, and browse by album artwork with Cover Flow. Breakthrough Internet Device iPhone features a rich HTML email client and Safari, the most advanced web browser ever on a portable device. iPhone features the most revolutionary user interface since the mouse. It’s an entirely new interface based on a large multi-touch display and innovative new software that lets you control everything using only your fingers. So you can glide through albums with Cover Flow, flip through photos and email them with a touch, or zoom in and out on a section of a web page — all by simply using iPhone’s multi-touch display. Intelligent Keyboard iPhone’s full QWERTY soft keyboard lets you easily send and receive SMS messages in multiple sessions. And the keyboard is predictive, so it prevents and corrects mistakes, making it easier and more efficient to use than the small plastic keyboards on many smartphones.
akmg - iPod Nano - Everything you love about the iPod and then some is the name of the game with this sleek 8GB iPod nano. A larger, brighter display and the ability to play up to 5 hours of video or up to 24 hours of audio on a single charge up the ante while delivering up to 2,000 of your favorite tunes.
AMWSO - Several Great AMWSO Prizes! - Win any one of these great AMWSO prizes Win a 1 year license worth $329.95 to Shopster. Ecommerce for everyone. Two licenses up for grabs! Would you like to win a one year license to Shopster worth $329.95? Of course you would. Simply email the Affiliate Manager: James@Shopster.comand outline in two or three sentences how you plan to promote Shopster [i.e. through your website, through paid search etc] and outline any assistance you’ll need with the campaign. That’s it. We are giving away two 1 year licenses to Shopster in total worth $659.90. • Customizable E-Commerce storefront. • Over 900,000 products. • We ship your customer’s orders directly to them. • Instantly accept Visa, M/C and PayPal. • Complete control over price and profits. • All fraud and dispute resolution included. • Dropship services including eBay Turbo Lister. • Profits paid monthly. Win a BalanceBall® Chair: The Original Balance Ball Chair from Gaiam, worth $100.00 The original Balance Ball Chair by Gaiam is a revolution in office and home furniture that combines exercise and fitness with comfort and ergonomic back support for an affordable price. These exercise ball chairs have long been a customer favorite; try one and you’ll see why! Win Panda Security. Maximum protection. Maximum simplicity. Panda Internet Security 2008 [3 to giveaway]: Global protection to let you use the Internet with complete peace of mind. Worth $69.95. Panda Antivirus + Firewall 2008 [3 to giveaway]: ]: Maximum easy-to-use protection against viruses and hackers. Worth $49.95. Panda Antivirus 2008 [3to giveaway]: ]: Install it and forget about viruses and spyware. Worth $39.95 Baghaus Gift Certificate Valued at $70 for ANY Baghaus Merchandise This gift certificate, valued for $70, is good for any purchase at Baghaus.com. Baghaus is the premier location for premium quality replica and designer inspired handbags. Win a $30 Gift Certificate to spend or save on anything you like at Emitations.com Get some Hollywood Bling without the sting. With heaps of celebrity inspired jewelry for $30 or less you’ll be spoilt for choice. Win a $50 Gift Certificate to spend on anything you like at Forzieri.com Forzieri offers over 700 products under $50 - all exquisitely crafted in Italy. Alternatively put it towards a higher priced item and treat yourself or a loved one to some luxury beyond compare.
Ask Sponsored Listings - $1,000 credit towards Ask Sponsored Listings - Win $1,000 credit when you open an Ask Sponsored Listings account
Authorize.Net - 1 digital photo frame - Digital photo frame – Win a digital photo frame from Authorize.Net! Upload your favorite pictures and even music.Great to display family photos in your office.
Authorize.Net - 1 portable dvd player - Portable dvd player - Win a portable dvd player from Authorie.Net! Wouldn’t you love to have a dvd player for your next business trip! Enter to win!
Avanquest Software - Avanquest Software Top 5 Products - Full versions esds of our most popular products: SystemSuite Professional, WebEasy Professional, MyLogo Maker, Ringtone Media Studio and Partition Commander
Bravenet Media - Bravenet Prize Pack - This includes an Urban Two Tone Computer Laptop bag, an Insulated Stainless Steel Travel Mug, a Polycarb Water Bottle with Stainless Steel Cap (20 oz.) and a Mini Optical Mouse. PLUS you will be working with one of our experienced Account Managers for a $500 Credit towards a Media campaign!
CardScan - Win a CardScan Executive! - Win a CardScan Executive. One winner drawn randomly each day.
CardScan - Win a CardScan Executive! (Day 2) - Win a CardScan Executive. One winner drawn randomly each day.
CardScan - Win a CardScan Executive! (Day 3) - Win a CardScan Executive. One winner drawn randomly each day.
CKMG - iPod Red - (Product) RED Special Edition iPod A portion of the purchase price will go towards the Global Fund to fight AIDS in Africa.
Clicksor - Amazon e-certificate valued at $100 - Amazon is one of the largest and well-known online stores available on the market. It also owns separate websites in major countries and ships globally. With this e-certificate, you are entitled to over millions of items on Amazon.com from the convenience of your own computer.
Converseon - $50 eComXpo Package - Have a ghoul old time with this fantastic Halloween assortment of festive decorations and serving trays from Factory Card and Party Outlet. Converseon manages their affiliate program and can work with you to earn some real treats this trick-or-treat season, and all year round. $50 eComXpo Package ITEM QUANTITY Witch Cut-Out (1) Cat Cut-Out (1) Ghost Cut-Out (1) Moon Cut-Out (1) Pumpkin Cut-Out (1) Jointed Skeleton Cut-Out (1) Bleeding Skull Bowl (1) Bleeding Skull Serving Tray (1) Super Skull Face (1) Cat-rageous Window Posters (1) Severed Arm (1)
CPA Storm - More Power - iPod Touch - The iPod touch features Apple’s revolutionary multi-touch user interface that enables you to find and enjoy all of your music, videos, and more on its gorgeous widescreen display with just the touch of a finger. First introduced on iPhone, the multi-touch interface uses pioneering new software to present the perfect user interface for each application. The iPod touch also includes Wi-Fi wireless networking, the first on any iPod, and three amazing applications that use it: Safari, the most advanced browser on any mobile device, lets you wirelessly view web pages just as they look on your computer, and features Google Search or Yahoo! oneSearch; Apple’s YouTube application lets users wirelessly watch over 10 million free videos from the Internet’s most popular video website; and the new iTunes Wi-Fi Music Store lets you wirelessly browse, preview and buy songs and albums from the most popular online music store in the world. And to top it all off, the iPod touch is an unbelievable eight millimeters thin.
Digital River oneNetworkDirect - oneNetworkDirect Digital Software Giveaway (Day 1) - 3/4 Digital Software Download from the varies of client – Smith Micro, Roxio, Uniblue, Rapid Solution, & PC Tools
Digital River oneNetworkDirect - oneNetworkDirect Digital Software Giveaway (Day 2) - 3/4 Digital Software Download from the varies of client – Smith Micro, Roxio, Uniblue, Rapid Solution, & PC Tools
Digital River oneNetworkDirect - oneNetworkDirect Digital Software Giveaway (Day 3) - 3/4 Digital Software Download from the varies of client – Smith Micro, Roxio, Uniblue, Rapid Solution, & PC Tools
Digital River oneNetworkDirect - oneNetworkDirect Slingbox Giveaway (Day 1) - The Slingbox allows you to watch and control live TV anywhere you go. Plus, it connects directly to you cable outlet so that you don’t even need a TV at home to turn any computer or phone into a portable TV. With a Slingbox you will never be separated from your favoriate TV shows, sport broadcasts, or breaking news stories.
Digital River oneNetworkDirect - oneNetworkDirect Slingbox Giveaway (Day 2) - The Slingbox allows you to watch and control live TV anywhere you go. Plus, it connects directly to you cable outlet so that you don’t even need a TV at home to turn any computer or phone into a portable TV. With a Slingbox you will never be separated from your favoriate TV shows, sport broadcasts, or breaking news stories.
Digital River oneNetworkDirect - oneNetworkDirect Slingbox Giveaway (Day 3) - The Slingbox allows you to watch and control live TV anywhere you go. Plus, it connects directly to you cable outlet so that you don’t even need a TV at home to turn any computer or phone into a portable TV. With a Slingbox you will never be separated from your favoriate TV shows, sport broadcasts, or breaking news stories.
Direct Response Group - Bluetooth Laser Keyboard - Enter to win the coolest gadget of 2007! The Bluetooth Laser Keyboard beams a virtual keyboard on any surface and watches while you type! It gives you full keyboard functionality for your PDA, cell phone or computer using laser technology. Enter to win now, complements of Direct Response Group!
DMi CPA Cafe - Mont Blanc Pen - Mont Blanc Pen Enter to win a Mont Blanc Pen
easyAd - Poker case in aluminum optic with original casino chips and cards - “Poker the easy way. Win a poker case with easyAd!” Poker case in aluminum optic with original casino chips and cards
Gomez, Inc. - Apple iPod Touch - The newest iPod available from Apple - The new iPod Touch features the same multi-touch screen technology as the iPhone. Scroll, flip, and zoom through your songs, videos and photos with your fingertips. This 8GB touch features a 3.5″ display that let’s you choose your songs, watch videos, surf the web on wifi, and download songs straight from iTunes.
Gomez, Inc. - The Office Season 3 DVD - THE OFFICE portrays the everyday lives of the employees at the Dunder Mifflin paper company in Pennsylvania. In season three, imbecilic boss Michael Scott (Steve Carrell) manages to further offend and alienate his co-workers. Jim (John Krasinski) transfers to another branch after he believes Pam (Jenna Fischer) will still go ahead with her wedding to Roy.
Google - Google Gift Bag - Google Credit Card USB drive, Google hat and Google Travel Must
HR.com - Business Book x2 - Business Book x2
HR.com - Premier HR.com Package - Business book & a Premium Online Membership to HR.com, the Largest Online Community for HR executives
HR.com - Premier Membership to HR.com - Premier Membership to HR.com
HydraMedia - Win a New iPod Shuffle - Nearly half the size of the original, the new iPod shuffle is just half a cubic inch in volume, weighs just half an ounce and features a stunning all-new aluminum design and a built-in clip which makes it the most wearable iPod ever. The new iPod shuffle contains one gigabyte of flash memory which holds up to 240 songs!
Impulse Marketing Group - IMG Daily Cash Prize - EACH DAY of eComXpo we’re giving away a $250 Cash Prize to 1 person who enters our booth. 3 Prizes in 3 Days — You’re eligible to win each day you step your virtual foot into our booth. Enter to Win now!
Impulse Marketing Group - IMG Daily Cash Prize (Day 2) - EACH DAY of eComXpo we’re giving away a $250 Cash Prize to 1 person who enters our booth. 3 Prizes in 3 Days — You’re eligible to win each day you step your virtual foot into our booth. Enter to Win now!
Impulse Marketing Group - IMG Daily Cash Prize (Day 3) - EACH DAY of eComXpo we’re giving away a $250 Cash Prize to 1 person who enters our booth. 3 Prizes in 3 Days — You’re eligible to win each day you step your virtual foot into our booth. Enter to Win now!
IncentaClick Media - 500 USD Gift certificate from Amazon.com - 500 USD Gift certificate from Amazon.com
Indigo Books, DVDs, Music, Toys (Chapters) - Win Gift Cards or A Gift Basket! - Enter to Win 1 of 5 $50 Gift Cards or a Grand Prize Gift Basket Full of Music, Books, DVDs & Toys
infoUSA.com - Tom Tom ONEGPS Navigation System - Tom Tom ONEGPS Navigation System GPS Navigation System
LinkConnector - $250 American Express Gift Card - Receive a $250 American Express Gift Card from LinkConnector.
LinkedIn, Inc. - Free LinkedIn Professional Account for 1 month - Receive a free LinkedIn Professional Account for 1 Month ($200.00 value) to recruit or obtain leads
LinkShare Corporation - Sony PSP - The Sony PSP is a portable entertainment system – play games, music, videos, display photos and connect to the internet.
LinkValu - Best Buy Gift Cards! - Who doesn’t like to have some extra spending money, especially when that money is coming from Best Buy Gift Cards! The LinkValu Affiliate Network is giving away 4 Best Buy Gift Cards on the last day of the show, 3 in the amount of $25.00 and 1 for $100.00! This is a random drawing so you never know who is going to win or how much! Winners will be randomly selected by 3PM on Thursday, October 11th, and can expect a notification call Friday, Ocotober 12th.
Magazines.com, Inc. - Enter to win a $50 Gift Certificate from Magazines.com - Enter to win a $50 Gift Certificate from Magazines.com
Market Leverage - $100 Visa Gift Card ( 2 of these will be given away) - A $100 Prepaid Visa Gift Card lets you choose your own prize, whatever you choose to spend it on!
MediaShakers - Sony PlayStation Portable (PSP) - The Sony PSP handheld system is your personal portable entertainment center. It allows you to play amazingly realistic 3D games, watch the latest movies available on UMD discs, or listen to your favorite songs.
MGM MIRAGE - Viva Las Vegas! Win a Luxor Las Vegas 2-night Stay - One (1) Prize will be awarded. The winner will receive a two (2) night stay in a Tower Deluxe room, Free Spa Admission per person each day, two (2) Tickets to Carrot Top or Fantasy, VIP Lounge Check-in (Approximate Retail Value: $600). Note: all additional meals, gratuities, excursions, incidentals, additional ground transportation in Las Vegas and any other expenses not specified herein as being awarded are the sole responsibility of the Prize winner and their travel companion. Lodging is subject to availability, certain restrictions and black out dates apply. All travel must be completed by December 24, 2007. No changes may be made to travel details once any portion of travel arrangements has been made. Sponsor is not responsible for changes in schedule of any element of the Prize.
Microsoft adCenter - Xbox 360 System - Xbox 360 System Xbox 360 leads the industry with its wireless gaming and entertainment experience¡ªfeaturing stunning high-definition graphics and the largest library of next-generation game titles. Includes everything you need to game online or at home in up to 1080p resolution. Xbox 360 package includes: ¡ñ Xbox 360 Console ¡ñ Wireless Controller ¡ñ Hard Drive ¡ñ Headset ¡ñ Ethernet Connectivity Cable ¡ñ Component HD AV Cable
Naper Solutions, Inc. – SEO/PPC - Consultation Session - $175 - one paid search and search engine optimization consultation session. Make marketing dollars stretch a little further with a review of your paid search advertising campaigns, learn how to extract valuable information from your Google Analytics data, or get answers to your toughest search engine optimization questions.
NbcSearch - 2G iPod Nano - 2G iPod Nano - Enjoy 14 Hours of Music Playback! Prize Includes iPod Nano, Earphones, USB cable and iTunes for Mac and Windows
NbcSearch - 2G iPod Nano (Day 2) - 2G iPod Nano - Enjoy 14 Hours of Music Playback! Prize Includes iPod Nano, Earphones, USB cable and iTunes for Mac and Windows
NbcSearch - 2G iPod Nano (Day 3) - 2G iPod Nano - Enjoy 14 Hours of Music Playback! Prize Includes iPod Nano, Earphones, USB cable and iTunes for Mac and Windows
Network Solutions - Top 10 Search Results package - Win a Top 10 Search Results package that provides professional search engine optimization (SEO) and gets your web site ranked in the top ten results - guaranteed. A $2800 value! Professional search engine optimization (SEO). We guarantee top 10 (first page) listings for your Web site on major search engines like Google®. You get more visitors to your Web site when it appears on the first page of major search engines!
OKS-Ameridial - Personal DVD Player - Personal DVD Player
Optimal Payments - 1GB iPod Shuffle - An evolutionary step from its previous generation predecessor, the new 1GB iPod shuffle is still impossibly small. It has all the same great features like the easy to use touch control, shuffle and ordered playback, as well as a few new ones, like five colours to choose from, a built-in clip and a docking station to hook it up to your Mac or PC.
Partners Edge - Sirius Stiletto 10 Portable Receiver - A truly portable SIRIUS experience! Sleek, stylish, personal, easy and completely portable. The Stiletto 10 lets you listen to live and recorded SIRIUS content almost anywhere. Schedule recordings of your favorite SIRIUS music, sports and news programming, and be alerted when your favorite songs or artists are playing on any SIRIUS music channel with S-Seek.
PlaceLinks - Win Cash! - Win $200 Cold Hard Cash!
PokerRoom.com - $50 credit on PokerRoom.com - $50 credit on PokerRoom.com – train your skills at our tables!
PokerRoom.com - High quality Pokerset - High quality Pokerset including chips, two card decks & dealer button
PokerRoom.com - Poker Equipment - Win a complete Poker Equipment for private Poker Sessions at home or with colleagues
PsPrint - $200 Visa Gift card - What could be better than some extra dough just in time for the holiday season? PsPrint is giving away a $200 Visa Gift Card to a lucky winner for just visiting our booth at eComXpo! There is no purchase required and no catch! Sign up for our drawing at 2:30pm EST on October 11th for your chance to put this card in your pocket!
RealNetworks - Rhapsody Online (3 Month Subscription) (Day 1) - Unlimited access to over 4 million songs for 3 Months at Rhapsody.com
RealNetworks - Rhapsody Online (3 Month Subscription) (Day 2) - Unlimited access to over 4 million songs for 3 Months at Rhapsody.com
RealNetworks - Rhapsody Online (3 Month Subscription) (Day 3) - Unlimited access to over 4 million songs for 3 Months at Rhapsody.com
RealNetworks - Sansa Rhapsody MP3 Player (Retail Value $129) - Sansa Rhapsody The Sansa Rhapsody delivers the ultimate personal music experience. This sleek player plays MP3s, video clips and photos, and works seamlessly with Rhapsody To Go. It’s the only player that gives you Rhapsody Channels - non-stop mixes of tunes based on your preferences and listening history. You also get unlimited access to millions of songs, and the freedom of complete music portability. The Sansa Rhapsody and a Rhapsody To Go membership give you more of the music you love. Features • Works seamlessly with Rhapsody To Go digital music service* • Plays MP3s, video clips, and photos • Unlimited access to millions of songs from thousands of artists* • Preloaded with hundreds of great songs through Rhapsody Channels and playlists • Sleek, thin design with large 1.8″ color screen • Digital FM tuner and integrated voice recorder with built-in microphone Customer replaceable, rechargeable lithium ion battery with up to 20 hours battery-life** • Strong alloy metal casing provides scratch resistance • Continuous new music with Rhapsody Channels that refresh automatically every time you hook it up to your PC* Specifications • Storage Media Flash Memory (Integrated) • Display Screen 1.8″ TFT Color LCD • Interfaces/Ports o 1 x USB o 1 x Audio Line Out • Storage Capacity 2GB, 4GB or 8GB Flash Memory Product Features • Audio Player* Video Player* Photo Viewer* FM Tuner FM Recorder *Feature requires Rhapsody To Go membership (Free trial for new members then $14.99 per month). **Based on continuous playback at 128Kbps MP3; rechargeable batteries may require eventual replacement; actual life and performance may vary based on usage patterns.
Revenue Magazine - Win $1000 Worth of FREE Advertising - Offer good towards $1000 worth of FREE advertising in Revenue Magazine. This can be applied towards a complimentary classified ad or towards any other ad space within Revenue. Offer ends September 2007.
Revenue Science - BE ONE OF THE FIRST TO OWN AN 8GB APPLE IPOD TOUCH! - iPod touch features the same multi-touch screen technology as iPhone. Pinch to zoom in on a photo. Scroll through your songs and videos with a flick. Flip through your library by album artwork with Cover Flow. Watch your movies, TV shows, and photos come alive with bright, vivid color on the 320-by-480-pixel display Shop the iTunes Wi-Fi Music Store from anywhere with Wi-Fi. Browse or search to find the music you’re looking for, preview it, and buy it with just a tap or surf the web using Safari and watch YouTube videos on the first iPod with Wi-Fi built in.
RocketProfit - Win a $100 AMEX Gift Card from RocketProfit! - Win a $100 AMEX Gift Card from RocketProfit!
SafeCharge - Magnetic Dart Board - The product is a nice game for one to three people at work, home or anywhere you need the leisure from time to time.
SafeCharge - Magnetic Dart Board (Day 2) - The product is a nice game for one to three people at work, home or anywhere you need the leisure from time to time.
SafeCharge - Magnetic Dart Board (Day 3) - The product is a nice game for one to three people at work, home or anywhere you need the leisure from time to time.
Sales Incentives - 3-day/2-night Resort Stay - 3-day/2-night Resort Stay for the first 500 Booth Visitors to click the Enter To Win Button. Value up to $560. Choice of 28 Destinations.
Sales Incentives - 4-Day/3-Night Resort Stay - Grand Prize 4-Day/3-Night Resort Stay valued at up to $1,017. Choice of 14 Destinations.
Sales Incentives - Caribbean Cruise For 2 - Free Caribbean Cruise for 2, 5-Night Holiday.
Sales Incentives - FULL YEAR’s use of Beam Your Screen Technology - Drawing for a FULL YEAR’s use of “Beam Your Screen” technology, the premier screen sharing and eConferencing service. A $400 value!
Sales Incentives - Win Your Caricature Portrait! (Day 1) - Win Your Caricature Portrait!
Sales Incentives - Win Your Caricature Portrait! (Day 2) - Win Your Caricature Portrait!
Sales Incentives - Win Your Caricature Portrait! (Day 3) - Win Your Caricature Portrait!
Search Marketing Standard - $50, Case of Jolt Cola and 10-Year Search Marketing Standard Subscription - Finally, a contest worth entering into. Who needs iPods and laptops, when you can increase your productivity with the energizing, caffeine-infused case of Jolt Cola (or give it to your employees!), boost your revenue and ROI with a 10-year subscription to Search Marketing Standard and $50 bucks to boot. Don’t delay - enter today!
Sierra Trading Post - (1) $50 Gift Card to Sierra Trading Post - (1) $50 Gift Card to Sierra Trading Post Sierra Trading Post purchases name-brand overstocks and closeouts and passes savings on to its customers—selling dress, casual and outdoor clothing, footwear, home furnishings, accessories and gear at savings of 35 to 70%. Sierra Trading Post is a top 100 Internet Retailer and a top 100 Direct Marketer.
Sierra Trading Post - (1) $50 Gift Card to Sierra Trading Post (Day 2) - (1) $50 Gift Card to Sierra Trading Post Sierra Trading Post purchases name-brand overstocks and closeouts and passes savings on to its customers—selling dress, casual and outdoor clothing, footwear, home furnishings, accessories and gear at savings of 35 to 70%. Sierra Trading Post is a top 100 Internet Retailer and a top 100 Direct Marketer.
Sierra Trading Post - (1) $50 Gift Card to Sierra Trading Post (Day 3) - (1) $50 Gift Card to Sierra Trading Post Sierra Trading Post purchases name-brand overstocks and closeouts and passes savings on to its customers—selling dress, casual and outdoor clothing, footwear, home furnishings, accessories and gear at savings of 35 to 70%. Sierra Trading Post is a top 100 Internet Retailer and a top 100 Direct Marketer.
SitePal - Win a $200 Amazon.com Gift Card! - Win a $200 Amazon.com Gift Card! Enter for a chance to win a $200 Amazon.com Gift Card! The winner will be selected at 3pm EST on October 11th
Solid Cactus - Website & Marketing Evaluation and a $500 coupon towards any Solid Cactus servic - Enter to win a FREE website & marketing evaluation from a seasoned e-commerce professional who will look at your online store and current marketing practices. We’ll examine your store design, product placement, promotions, website tools, organic listings, paid search and much more. In addition to the evaluation, you will receive a $500 coupon good towards any Solid Cactus product or service including e-commerce design, graphic design, internet marketing, call center services and more. Some restrictions apply. Find those missing pieces before this the holiday season is here. Enter today.
TheBizOppNetwork - Apple 8GB iPod Nano - An anodized aluminum top and polished stainless steel back. A larger, brighter display with the most pixels per inch of any Apple display, ever. iPod nano stirs up visual effects from the outside in. And it’ll wow you for hours. Play up to 5 hours of video or up to 24 hours of audio on a single charge. All that staying power and a wafer-thin, 6.5-mm profile makes iPod nano one small big attraction.
Toshiba - Enter to Win* a Toshiba gigabeat® T400 Portable Media Player - Drop in your card and enter to win a Toshiba Portable Media Player! Enter to Win* a Toshiba gigabeat® T400 Portable Media Player (Retail Value: $119.99) *No purchase necessary. Purchase will not increase your chances of winning.
Truition - 1 (One) Sirius Satellite Radio – Stiletto 100 - 1 (One) Sirius Satellite Radio – Stiletto 100 Live personal satellite radio On the go, in the car, at home or in the office—Stiletto 100 also lets you experience SIRIUS Internet Radio over an accessible WiFi network. In addition, it stores SIRIUS’s 100% commercial-free music programming and plays MP3/WMA files plus go online and purchase your favorite tracks for downloads.
Upromise.com - Win an Apple iPod - The compact Apple iPod Shuffle is the world’s smallest digital music player. You can take this iPod anywhere because it weighs less than one ounce and is about the size of two postage stamps (1.5 inches x 1 inch). This iPod comes with 1GB of storage and holds up to 240 songs.
UpSellit.com - XBOX 360! - If you’re looking for the best in next-generation gaming and entertainment, the search ends here. Xbox 360 is fully loaded. It’s the unsurpassed gaming and entertainment experience right out of the box, with a 20GB hard drive, wireless controller, wired headset, and more. The Xbox 360 System is here! Get the FULL EXPERIENCE of the Xbox 360 from Microsoft, which delivers the most powerful console, the best games, the next generation of Xbox Live, and amazing digital entertainment experiences - all unprecedented in home console entertainment!
VentureDirect Worldwide - Canon Powershot Giveaway! - PowerShot SD750 Digital Camera Canon’s iconic ELPH design achieves a stunning new evolution with the PowerShot SD750 Digital ELPH. Utterly simple edge lines and cut surfaces gleam subtly with high-grade finishes. 7.1 megapixels and DIGIC III create magnificent images, while exciting advanced technologies include Face Detection, Red-eye Correction, and time lapse movies. Always sized to go, the SD750 Digital ELPH is now extra-durable, with a tough scratch-resistant coating on its anti-reflective, brilliantly colorful 3.0-inch LCD screen.
Virante, Inc - 3 2GB USB KEY-CHAIN DRIVES (Day 1) - Virante will be giving away 10 individual 2GB USB drives that fit right on your keychain.
Virante, Inc - 3 2GB USB KEY-CHAIN DRIVES (Day 2) - Virante will be giving away 10 individual 2GB USB drives that fit right on your keychain.
Virante, Inc - 4 2GB USB KEY-CHAIN DRIVES (Day 3) - Virante will be giving away 10 individual 2GB USB drives that fit right on your keychain.
Virtumundo, Inc. - Win an iPod nano - Get ready to rock with the Apple® iPod® nano 4GB* MP3 Player in Silver! One lucky visitor to our booth will win this impressive little device that stores up to 1,000 of your favorite tunes for long jam sessions or up to 25,000 digital photos. It has a larger, brighter display than previous models and the ability to play up to 5 hours of video or up to 24 hours of audio on a single charge. Ultrathin design measures just under 0.3″ thin and weighs only 1.74 ounces. It supports podcasts — radio shows or audio programs you subscribe to; you can browse and subscribe to free podcasts via iTunes 7 and then sync them to your iPod nano and listen to them on your schedule. It’s fun, it’s tiny, and will be free to one lucky winner, compliments of Virtumundo and the vTarget Network!
Web Marketing Association - $100 AMEX Gift Card - Register to win a $100 American Express Gift card, just for stopping by the Web Marketing Association Booth at eComXpo!
Wynn Las Vegas - Wynn Las Vegas 3 Day/ 2 Night Ultimate Indulgence Package - The Wynn Ultimate Indulgence Package includes 3 Day / 2 Night Accommodations at Wynn Las Vegas for you and a guest, dinner for 2 at one of our award winning restaurants and two complimentary tickets to see Le Rêve or Monty Python’s SPAMALOT.
YieldBuild - Text Ad Format Optimization - Win a free text ad formatting analysis & phone consultation with one of our text - Our experts in the field of text ad formatting will analyze your site templates and provide a free 30 minute phone consultation on the placement and format of your text ads (such as Google AdSense, Yahoo Publisher Network, or eBay AdContext). Get insights and recommendations specific to YOUR Website on the types of layouts and ad formats that generally outperform and generate more clicks and revenue.
YUDU Media - Brand New iPod touch Prize Draw - The launch of the brand new iPod touch has just been announced – and will be hitting the shops at the end of September. Touch-screen and the first to include wireless networking capabilities (meaning instant buying and downloading from i-Tunes), the iPod touch looks exactly like the iPhone. This super sexy multi-touch iPod is 8mm thinner than the iPhone and boasts a 3.5 inch widescreen display with music, video and photo icons running along the bottom just like the iPhone. A Calculator, contacts, calendar, YouTube, Safari and settings icons are also present.
YUDU Media - YUDU Publishing Pro Digital Edition Give Away! (Day 1) - We will convert a publication of your choice into an advanced interactive digital edition*, using YUDU Publishing Pro - for a professional, advanced digital publication with crisp vector text and infinite zoom, complete with audio, video, flash and live web links! Includes a number of advanced features (choose the ones to suit you and your publication): Stats package, so you can measure the effectiveness of your publication; Digital Rights Management (DRM) tool, accessible, text-only version and much more! The prize includes free hosting for the life of your publication. * Up to 60 pages. Prize is the digital edition and does not include the laptop in the picture!
YUDU Media - YUDU Publishing Pro Digital Edition Give Away! (Day 2) - We will convert a publication of your choice into an advanced interactive digital edition*, using YUDU Publishing Pro - for a professional, advanced digital publication with crisp vector text and infinite zoom, complete with audio, video, flash and live web links! Includes a number of advanced features (choose the ones to suit you and your publication): Stats package, so you can measure the effectiveness of your publication; Digital Rights Management (DRM) tool, accessible, text-only version and much more! The prize includes free hosting for the life of your publication. * Up to 60 pages. Prize is the digital edition and does not include the laptop in the picture!
YUDU Media - YUDU Publishing Pro Digital Edition Give Away! (Day 3) - We will convert a publication of your choice into an advanced interactive digital edition*, using YUDU Publishing Pro - for a professional, advanced digital publication with crisp vector text and infinite zoom, complete with audio, video, flash and live web links! Includes a number of advanced features (choose the ones to suit you and your publication): Stats package, so you can measure the effectiveness of your publication; Digital Rights Management (DRM) tool, accessible, text-only version and much more! The prize includes free hosting for the life of your publication. * Up to 60 pages. Prize is the digital edition and does not include the laptop in the picture!
Online Conference Presentations
Cost is $9.95 to Attend Each Speaker’s Presentation.
October 2007 Live Keynote: 5 Truths About eCommerce
Sucharita Mulpuru – Forrester Research
Sucharita is a senior analyst on the Forrester Consumer Markets team where she focuses primarily on eCommerce, consumer behavior and trends in the online shopping space, technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising. Prior to Forrester, Sucharita was the director of marketing at Saks Fifth Avenue, where she managed the customer acquisition, retention and market research efforts for the $2 billion luxury retailer’s online channel. Prior to Saks, she held management positions at Toys R Us, where she was a merchant in the Babies R Us division and a store manager in one of the largest toy stores, and at the Walt Disney Company, where she developed and managed marketing plans for new business initiatives including the Disney Stores, the Disney Cruise Line and Club Disney.
Sucharita Mulpuru from Forrester Research will discuss in detail the results from Part 2 of the Shop.org 2007 State of Retailing Online Report. As a follow-up to her presentation at the 2007 Online Marketing Workshop, Sucharita will present her analysis of the data and give the audience an inside view of the state of eCommerce, and provide specific action items on how to use this information to improve your business.
10/9/2007
9:00 AM - 10:00 AM
October 2007 Live Featured: Word of Mouth Marketing in 5 Simple Steps
Andy Sernovitz – Author of Word of Mouth Marketing
Andy Sernovitz, a 15-year veteran of the interactive marketing business, is CEO of the Word of Mouth Marketing Association (WOMMA). He was a Visiting Scholar at the Wharton School of Business, where he taught Internet Entrepreneurship, and is author of Word of Mouth Marketing: How Smart Companies Get People Talking. WOMMA is the 300-member official trade association for the word of mouth marketing industry, which is building a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership. Andy is a dynamic, fun speaker who thrills audiences with practical hands-on approach to marketing innovation. He is an inside player who works with cutting-edge marketers — and he is great at translating those exciting new techniques to things that you can use today to make your business more successful. His popular newsletter, Damn, I Wish I’d Thought of That, provides snappy marketing advice to more than 10,000 readers each week.
You’ve heard the talk, you’ve heard the hype — word of mouth marketing is the next big thing. But what exactly should you do to create a word of mouth marketing campaign for your company? Learn specific strategies to engage with consumers and generate positive word of mouth about your brand. Learn the 5 steps to starting an impactful, effective, sales-driving campaign. We’re going to get specific here: Who to hire, where to start, and how to make it successful. - Finding the right people to talk about you (influencers and evangelists) - Giving them something to talk about (viral email, samples, buzz, and more) - Creating tools to make it easier for them to talk to each other (blogs, discussions, tell-a-friend forms) - Participating in the conversation - Tracking and measuring results
10/9/2007
10:30 AM - 11:30 AM
October 2007 Live Featured: Job Search in an Online World
Liz Ryan – Ask Liz Ryan
Liz Ryan is a 25-year HR veteran and the author of “Happy About Online Networking: The Virtual-ly Simple Way to Build Professional Relationships.” Liz is the workplace columnist for Business Week Online and the Networking Expert for Yahoo! Hot Jobs, workplace commentator for BBC Radio and the leader of the 30,000-member Ask Liz Ryan online community. Learn more about Liz at www.asklizryan.com
What does a job-hunter need to know and do differently in an online job market? Plenty. From networking tools like LinkedIn and Plaxo to the best format for an online resume, the set of skills needed for success in a virtual job market has changed dramatically in recent years. Workplace expert and former Fortune 500 HR leader Liz Ryan will share the critical tools, tips and approaches needed to get employers’ attention in the new job search environment fueled by Web 2.0 and social networking. We’ll cover creating your online profile, the power of your virtual connections, job-seeking with the help of online discussion groups, posting your resume online and much more.
10/9/2007
12:00 PM - 1:00 PM
October 2007 Live Featured: Future-proofing your SEO Strategy
Wil Reynolds – SEER Interactive
Over the past 8 years, Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analyzing the impact that traffic has on the bottom line of companies. Wil’s career began at a web marketing agency in 1999, where he spearheaded the SEO strategies for companies like Barnes & Noble, Disney, Harman Kardon, Debeers, Doubleclick, Hotjobs, and Mercedes Benz USA (to name a few). Today, Wil and the team of search professionals at SEER Interactive, assist clients in maximizing their visibility and sales using search engines.
The search engines are changing how they display and rank sites at blazing speed (Yahoo, Google, Ask) the goal of the presentation is to help people “futureproof” their SEO efforts, but using methods that don’t seek to exploit small holes in algorithms, but instead how to cultivate a site that is highly relevant for the needs of users and plays by the “rules” of search engines.
10/9/2007
1:30 PM - 2:30 PM
October 2007 Live Panel: The State Of Click Fraud in the Search Engine Industry
Moderated by Boris Mordkovich – AdWatcher / Search Marketing Standard
MODERATOR: BORIS MORDKOVICH
PANELISTS
* Lori Weiman, Click Forensics
* Jennifer Kattula, MSN adCenter
* Joe Tedd, Diamond Harmony
Click fraud, invalid clicks and click quality have been a big issue and a hot debate topic ever since the Pay-Per-Click advertising model was created. Years later the problem is even more widespread and is still a long way from being resolved. Join a panel of experts in this Roundtable discussion and Q&A to discuss the problems and the possible solutions. During this event, you will be able to learn: - What are the signs of fraudulent or invalid clicks? - What are the top search engines currently doing to combat the issue? - How did other advertisers come accross this problem? - How can advertisers take matters into their own hands and address the problem? - What are the latest developments in the industry on this problem? - Q&A with top Click Fraud Experts
10/9/2007
3:00 PM - 4:00 PM
October 2007 Live Panel: Payment Issues and Fraud in the Affiliate Space
Moderated by Gary Kibel – Davis & Gilbert LLP
MODERATOR: GARY KIBEL
PANELISTS
* Susan Bridgers, Link Connector
* Ross Federgreen, CSRSI
* Terry Roberts, Fast Transact, Inc
While there are many aspects to the affiliate marketing industry, at the end of the day, everyone wants to get paid. Payment structures and systems are unique to our industry. Publishers, marketers, affiliates and service providers all face challenges to ensure that they are properly compensated for their role in the affiliate marketing chain. This session will explore risks encountered in various links of that chain and how to handle fraudulent or deceptive actors.
10/9/2007
4:30 PM - 5:30 PM
Promotions that include Sweepstakes, Contests and Games Get Results
Donna DeClemente – DDC Marketing Group
Creating and implementing exciting promotional marketing communications solutions that achieve measurable results has been and continues to be a primary passion for Donna. With over 25 years of experience in this business, Donna works with various clients to help bring their promotinal programs to life by consulting with them and delivering results. Donna currently operates her own marketing communications business, DDC Marketing Group which provides services to brands, organizations and agencies. These services include the administration and development of interactive promotions such as sweepstakes, games and contests. Some recent promotions Donna has been involved with have been for Continental Airlines, Wendys, Heineken, Arena Football League, Office Furniture USA and Newton Learning. Donna also maintains a blog called Donna’s Promo Talk which is written for promotional marketing professionals to help keep them up to date with the latest promotions and trends in the industry.
10/9/2007
12:00 PM - 1:00 PM
Content That Connects
Byron White – LifeTips.com
Byron White is the founder of LifeTips.com, a content development company offering services to more than 300 clients including FTD, H&R Block, LowerMyBills, Merck, Office Depot, The Company Store, and Yankee Candle. Byron’s entrepreneurial success has been well documented in Inc. magazine, Adweek, The Boston Globe, The Boston Business Journal, Portfolio magazine and numerous other publications. In 1992, Byron founded Freelance Access, a graphics arts placement agency representing graphic designers, copywriters and web designers. Byron also founded of the Lost Ball Golf tournament, after losing a testicle to cancer, that raised more than 100k for the Jimmy Fund.
10/9/2007
3:00 PM - 4:00 PM
October 2007 University: 30 Tips for Web Writing
Byron White – LifeTips.com
Byron White is the founder of LifeTips.com, a content development company offering services to more than 300 clients including FTD, H&R Block, LowerMyBills, Merck, Office Depot, The Company Store, and Yankee Candle. Byron’s entrepreneurial success has been well documented in Inc. magazine, Adweek, The Boston Globe, The Boston Business Journal, Portfolio magazine and numerous other publications. In 1992, Byron founded Freelance Access, a graphics arts placement agency representing graphic designers, copywriters and web designers. Byron also founded of the Lost Ball Golf tournament, after losing a testicle to cancer, that raised more than 100k for the Jimmy Fund.
The media and marketing worlds are in the midst of a period of unprecedented change. Opportunities for innovative ways to connect with your target audience abound, but how do you determine where to focus time, energy and your limited marketing dollars? Mr. Lockhorn shares a framework for evaluating emerging media opportunities, and examines technologies and platforms that have passed initial evaluation, including high-level case studies from marketers making smart use of emerging media.
October 2007 University: An Introduction to Google Checkout
Alyssa England – Google
As a product marketing manager for the Google Checkout team, Alyssa helps develop the marketing strategy and communications for merchant-facing functionality, making it easier for merchants to integrate Google Checkout on their sites. Alyssa has been with Google for more than four years, working with the Google AdWords and in-field marketing groups. Prior to Google, Alyssa held a variety of PR and marketing positions at NetOptics, Kestrel Solutions, and the non-profit Silicon Valley Manufacturing Group. Alyssa graduated Magna Cum Laude from Wellesley College with a BA in Political Science and a BA in Peace and Justice Studies.
E-commerce is growing at a rapid pace, with more shoppers and merchants connecting online every day. Even at current levels, online retail sales account for less than 3% of total retail sales and there is significant opportunity for growth. In this session, Alyssa England, Product Marketing Manager for Google Checkout, will discuss how Google is helping to expand online commerce with its new checkout offering, Google Checkout - a product that makes e-commerce more efficient for merchants and their customers. Shoppers who use Checkout can buy from merchants quickly and securely using a single username and password. And merchants can drive more leads to their sites through Google, increase conversions by offering a streamlined checkout process, and reduce costs with Checkout’s free transaction
October 2007 University: Assessing Technologies to Improve the Overall User Experience
Zach Applegate – PlumberSurplus.com
Zachary Applegate is an avid technology lover with a passion for making a difference. He graduated from California Baptist University in 2006 with a Bachelor of Science in Information Systems Management and currently manages search and marketing at PlumberSurplus.com. PlumberSurplus.com is a leading internet retailer specializing in home improvement, plumbing and building products. By offering thousands of products covering a wide range of residential and commercial applications, PlumberSurplus.com provides customers with an easy, secure and customer friendly e-commerce destination. Founded in 2004 PlumberSurplus.com has continued to grow. From February of 2006 to February of 2007 PlumberSurplus.com realized more than a 350% increase in sales while the average order total increased more than 33%.
As consumer behavior changes and evolves with internet technologies, internet retailers need to be aware of solutions that are not only good for their website but good for the customer. Zachary Applegate, the Search and Marketing Manager for PlumberSurplus.com, an online retailer of home improvement, plumbing and building products, will examine the latest solutions in internet retailing and delve into successful strategies for implementing efficient and user friendly technologies.
October 2007 University: Blogging - Fast and Easy Affiliate Income
Linda Joseph – Web Tech Enterprises
Linda Joseph is an Educator and Internet Business Consultant with twelve years of experience in the corporate world managing projects, organizing teams, developing products and setting goals. For the last fifteen years she has been raising and teaching her children. Linda currently teaches courses on web design, Internet business basics, and business building to teens and adults. She also provides website consulting for several Christian organizations. In addition to teaching, Linda is also manager for a private membership protege program that enables anyone to start their own Internet business. Some of her websites are: - My Internet Tutor - new Membership site that provide the resources needed to be successful online - Website Creation Package - Everything you need to start your Internet business - Free HTML Book - learn HTML for free in under two hours - Web Tech Enterprises - Audio/Video Services offered - My Internet 101 - Roadmap to Internet Business Success
One of the cheapest and easiest ways to start earning affiliate commissions is through blogging. Learn what blogs are and how to take advantage of blog for affiliate marketing. You will learn how to set up a free blog in under 10 minutes.
October 2007 University: Emerging Media: Separating the Hype From the Help
Jeremy Lockhorn – Avenue A | Razorfish
Jeremy is a member of the agency’s advanced marketing solutions (AMS) team and is focused on consumer interaction with video across all platforms. He evaluates emerging technologies and helps define agency strategies for integrating into client campaigns by synthesizing disparate technologies and channels into cohesive extensions of campaign ideas. He supports cross-discipline client teams with research, education, and idea creation. The AMS team also works closely with publishers and content owners to reinvent video advertising with a more consumer-friendly model. Jeremy joined Avenue A | Razorfish in January of 1997, as the first employee of the Philadelphia office. During his 10-year tenure at the agency, his various roles have centered on the intersection of media, creative, and technology. Most recently, he served as group director and creative specialist for Avenue A | Razorfish’s West region, launching creative services in Seattle and managing creative strategy for diverse clients.
The media and marketing worlds are in the midst of a period of unprecedented change. Opportunities for innovative ways to connect with your target audience abound, but how do you determine where to focus time, energy and your limited marketing dollars? Mr. Lockhorn shares a framework for evaluating emerging media opportunities, and examines technologies and platforms that have passed initial evaluation, including high-level case studies from marketers making smart use of emerging media.
October 2007 University: Following the Information Scent
Corina Constantin – Did-it
Corina Constantin is the director of decision sciences at Did-it.com, LLC. Founded in 1996, Did-it.com uses a unique fusion of advanced strategy, analytics, and technology to optimize the performance of its client’s paid placement and paid inclusion search campaigns. An acknowledged expert in online advertising, Corina has received her Ph.D. in Communication from Penn State University and has taught at Cornell University prior to joining the Did-It team. She has also worked with various advertising agencies in Europe. She is a specialist in research methods and advanced statistical analyses with experience in areas such as search marketing, Internet advertising and online marketing. She has published numerous white papers and scientific articles in specialized journals.
All successful persuasive attempts are built on an understanding of consumer behavior. Changes in consumer attitudes, and more importantly, purchase behavior do not occur unless a marketer understands the needs, thoughts, and behaviors of its prospective clients. There are a few ways in which one goes about identifying those needs, thoughts, and behaviors. One would be to ask consumers directly. Another one would be to observe their behaviors along with the contexts in which those behaviors occur. Yet another would be to deduce it based on data collected on the marketer’s end (e.g., sales and traffic data). Neither one of these methods guarantees perfect results, but they can complement each other quite well. At the same time, these methods (especially direct observation) can be difficult to pursue and the resulting data difficult to interpret. The online medium makes a marketer’s job somewhat easier in this sense, given that online users leave visible trails of their behavior.
October 2007 University: Guerilla Tactics for Effective Websites
Larry Becker – Website Effectiveness
Larry Becker is VP and Principal, Website Effectiveness at the Rimm-Kaufman Group, an online agency specializing in paid search and website effectiveness. Becker is recognized within online retail for skills in site usability and conversion, design, content development, merchandising and marketing. Prior to joining RKG, Becker worked at Crutchfield Corporation as VP, E-commerce with primary responsibility for Crutchfield.com a website with more than $100 million in annual revenues. Under Becker’s leadership, Crutchfield’s site received “best of the web” recognition from Time.com, Forbes, and Kiplinger, and multiple Bizrate Circle of Excellence and Internet Retailer Top 50 awards. Becker speaks at numerous industry events including Ad:tech, Shop.org and DMA’s conferences. His column, The Effective Website, appears regularly in Multichannel Merchant. Becker guest lectures on website usability at The University of Virginia’s McIntire School of Commerce.
Do you get full value from each visit to your site? You can increase your sales per session through D.I.Y. tactics for smart interaction design, site analytics and usability testing. You’ll see why benchmarks and focus groups mislead and what you should pay attention to instead. You’ll gain tactics for design, testing and measurement that match the leanest budget and help train your in-house conversion team. We’ll identify actionable metrics from site analytics tools, show how to avoid costly design blunders and how to test with real users without wasting time. You’ll learn: - How and when a $3 pad of graph paper can beat the latest edition of Adobe Photoshop - How to use lo-fi prototyping to debug new features before costly development begins - How to conduct meaningful usability tests in 1 day, with five people, your office, and a video camera–and why this works
October 2007 University: Indirect Direct Marketing on the Internet
Ted Demopoulos – Demopoulos Associates
Ted Demopoulos’ professional background includes over 25 years of experience in Information Technology and Business, including 17 years as an independent consultant. Ted has helped start a successful information security company, was the CTO at a “textbook failure” of a software startup, and has advised several other startups. He is a frequent speaker at conferences and other business events, author of “What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere”, coauthor of “Blogging for Business”, and the principal of Demopoulos Associates. Ted also has an ongoing software concern in Hong Kong, The Arial Group, an Enterprise Risk Management solutions provider.
How do you market to people that are listening but refuse to accept marketing messages? How do you leverage other people’s blogs and podcasts in your marketing efforts? How can you start your own blogs, podcasts, viral videos, and more to market directly to your target audience? Traditional Direct Marketing techniques do not work. No one will read your marketing copy. But they will listen if you are one of them. In this session we explore techniques that work with social media.
October 2007 University: Maximizing the Value of Your E-Business
Stephen Antisdel – AVID Commerce
Stephen Antisdel is the managing director of AVID Commerce, LLC, an e-commerce technology, strategy and marketing firm. He leads the company’s strategic consultancy and is a co-developer of the firm’s AVID Commerce technologies and e-commerce platform. His experience spans over 20 years of management know-how at the tumultuous intersection of retailing and technology. As the CEO of FurnitureFind.com, he launched and then led the online business through a period of explosive growth, multiple financing events, a merger, a management led buy-back, venture capital equity financing and the successful sale of the company. Under Mr. Antisdel’s leadership, FurnitureFind.com was picked by Inc. magazine as one of the fastest growing private companies in America from 1998 to 2002, winning an “Inc. 500″ award in 2003 with a growth rate of over 1000%.
Whether you’re raising capital or selling your online business, “evaluation” will be an important part of the negotiation. This fast-paced presentation contrasts buyer and seller motivations and explains the primary factors impacting valuation, plus common valuation methods for financial and strategic buyers or investors. Drawing lessons from over a decade of e-commerce business building experience the presenter shares practical strategies used to maximize e-business valuation while raising angel or venture capital, as well as mergers, acquisitions and (ultimately) the sale of an online business. Attendees will take-away dozens of “in-the-trenches” e-commerce business building insights as well as five proven steps to help them maximize the value of their e-business in any equity transaction.
October 2007 University: Next Three Years of Search
Abe Mezrich – Did-it
Managing corporate communications for Didit, New York, Abe Mezrich oversees Didit’s position as a global search player, and conveys search best practice to the wider marketing community and to Didit’s own broad client roster, spanning all major verticals. Abe speaks across the United States on search and search strategy, drawing on Didit’s knowledge bank gained from more than 10 years of leadership in the search sphere. Prior to joining Didit in 2005, Abe worked in online and offline communications in healthcare, CPG, and new software/technology. Abe holds a BA in Political Science from Yale University.
Between an ever-changing Google, new search formats, the rise of mobile and more, search marketing is on track for bigger changes than it’s ever seen. Whether you’re looking to manage search campaigns, cross-channel budgets, or your career, a solid 10,000-foot view of the search industry is simply critical. In this session, everyone from CMOs to search tacticians will learn about: - Who the new search players are - How social media will rock the search boat - Where Google wants to take search by 2010 Taught with a perspective from the trenches of one of the leading firms in search marketing today, this is a session you can’t afford to miss!
October 2007 University: Social Media: The User is in the Driver’s Seat
Lauren Bigelow – General Manager of North America - Weeworld.Com
Lauren Bigelow comes to WeeWorld with a successful record envisioning and producing wireless and Web products. Most recently Lauren was Vice President of Marketing and Product Management at Mobot, where she launched groundbreaking mobile visual search promotions with Warner Brothers Music Group, Starbucks and ColorZip (Japan). Mobot was successfully acquired by NeoMedia. Prior, Lauren was Vice President of Product Management at Lycos where she led the community and blogging sites including Tripod and Angelfire. Back in mobile mode, Lauren was VP of Marketing for SkyGo (purchased by Enpocket). There she led the development of one of the first mobile advertising platforms, and pioneered wireless marketing in the US, Japan and HongKong, and worked with top US brands including MTV, Procter & Gamble and ESPN. Lauren launched her career first at Houghton Mifflin Company, the venerable US publisher where she founded the award-winning Education Place, then at Cybersmith where she pioneered a gaming cyber cafe chain, and finally, during her portal period, at AltaVista where she was responsible for content development. Lauren holds a B.S. from Tufts University and was voted one of the “Top 25 Most Wired Women in Boston.”
How to embrace emerging trends in social media and advertise effectively as everyday life is experienced, expressed and people put more of themselves online, seismic shifts and aftershocks are rippling through the ways we communicate, connect and experience media, messages and content. Social networking and virtual worlds are all the rage. Now what? What will the next wave be? It’s no secret members of social networks protest advertising. Is advertising in such venues viable? Join Lauren Bigelow GM of WeeWorld.com as she discusses new trends in social media and the allure of such communities from user and a media standpoint. Discover the creativity, loyalty and viralness of social networkers. Find out what you need to do in order to stay ahead of the curve-let alone lead on the ever-changing social media landscape.
October 2007 University: The 10 Pitfalls to Avoid When Conducting Real-Time Testing
Seth Rosenblatt – Optimost
Seth Rosenblatt manages Optimost’s West Coast office and leads its marketing and partnership initiatives. Prior to Optimost, Rosenblatt ran his own consulting business helping technology and media firms in strategic planning, business development, and mergers & acquisitions. He has also held executive positions at a number of companies, including serving as the Vice President of Business Development for MediaLive International, spearheading the company’s acquisitions and new product launches. He also ran a number of technology start-ups, including being the President of Pocket.com, a mobile e-mail and information service provider, and he was the COO of Bluefish Wireless, a mobile software provider. Prior to that, Rosenblatt was the Chief Technology Officer of Ziff-Davis Events, and also held the positions of Vice President of Web Operations and Vice President of Strategic Planning. Earlier in his career, Mr. Rosenblatt worked in corporate finance at Lehman Brothers.
More and more companies are having great success doing real-time testing to improve conversion rates on their websites. However, to be successful, you need to be using the right methodology and need to make sure that your analytics process does not fall victim to some common mistakes. Additionally, it’s critical that you’ve thought through the key organizational and technical challenges related to effectively managing a real-time testing program. In this session, you’ll learn about common errors companies make when attempting multivariable testing or other testing methodologies. You’ll also learn about best practices employed by some of the world’s leading online brands, and learn about the critical things to consider when embarking on an online testing program.
Promotions that include Sweepstakes, Contests and Games Get Results
Donna DeClemente – DDC Marketing Group
Creating and implementing exciting promotional marketing communications solutions that achieve measurable results has been and continues to be a primary passion for Donna. With over 25 years of experience in this business, Donna works with various clients to help bring their promotinal programs to life by consulting with them and delivering results. Donna currently operates her own marketing communications business, DDC Marketing Group which provides services to brands, organizations and agencies. These services include the administration and development of interactive promotions such as sweepstakes, games and contests. Some recent promotions Donna has been involved with have been for Continental Airlines, Wendys, Heineken, Arena Football League, Office Furniture USA and Newton Learning. Donna also maintains a blog called Donna’s Promo Talk which is written for promotional marketing professionals to help keep them up to date with the latest promotions and trends in the industry.
10/9/2007
12:00 PM - 1:00 PM
Content That Connects
Byron White – LifeTips.com
Byron White is the founder of LifeTips.com, a content development company offering services to more than 300 clients including FTD, H&R Block, LowerMyBills, Merck, Office Depot, The Company Store, and Yankee Candle. Byron’s entrepreneurial success has been well documented in Inc. magazine, Adweek, The Boston Globe, The Boston Business Journal, Portfolio magazine and numerous other publications. In 1992, Byron founded Freelance Access, a graphics arts placement agency representing graphic designers, copywriters and web designers. Byron also founded of the Lost Ball Golf tournament, after losing a testicle to cancer, that raised more than 100k for the Jimmy Fund.
10/9/2007
3:00 PM - 4:00 PM
Using Lead Quality to Fuel Conversions
Dave Wengel – TARGUSinfo
David Wengel is the General Manager of the Interactive Markets Division for TARGUSinfo. He has helped to create TARGUSinfo On-Demand Lead Verification, a solution designed to instantly verify the relationship of an online lead’s name, address and phone number. Since the development of this solution, more than 150 interactive advertising, lead aggregator and enterprise customers have moved from ineffective review methods to On-Demand Lead Verification. Dave provides the overall strategic direction for the team and is currently focused on the next generation of solutions that will improve lead quality in the online lead generation industry. In addition, Dave is currently a member of the Internet Advertising Bureaus’s Lead Quality Workforce and has written articles regarding lead quality for DM Confidential and the Co-Reg Insider. Dave’s last eComExpo presentation, Five Proven Tactics to Improve Your Lead Quality, was one of the most viewed presentations from the Spring event.
10/10/2007
12:00 PM - 1:00 PM
Using Video to Drive Affiliate Sales
Richard Kligman – Qoof.com
Richard is the CEO and founder of Qoof, Ltd. He has leveraged his unparalleled visionary expertise to transform a concept into a powerful business model that will create revenue for both online entrepreneurs and enterprises. Where some see the rise of consumer-controlled video-based entertainment as a challenge and threat, Richard sees it as an exciting and profitable opportunity for both entrepreneurs and enterprises to directly market and sell products to targeted consumer audiences via the Internet.
10/10/2007
3:00 PM - 4:00 PM
Business Blogging
Ted Demopoulos – Demopoulos Associates
Ted Demopoulos’ professional background includes over 25 years of experience in Information Technology and Business, including 17 years as an independent consultant. Ted has helped start a successful information security company, was the CTO at a “textbook failure” of a software startup, and has advised several other startups. He is a frequent speaker at conferences and other business events, author of “What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere”, coauthor of “Blogging for Business”, and the principal of Demopoulos Associates. Ted also has an ongoing software concern in Hong Kong, The Arial Group, an Enterprise Risk Management solutions provider.
10/11/2007
12:00 PM - 1:00 PM
Competing on Customer Experience: Beyond the Redesign Phase
Eric Feige – Usability Sciences
Eric Feige joined Usability Sciences in 2006 and has overall leadership responsibility for business development and marketing for the company. Prior to joining Usability Sciences, Eric served as a Global Director at Deloitte Touche Tohmatsu where his responsibilities spanned over 100 international web platforms and their customer experiences. Prior to Deloitte, Eric founded a software as a service collaboration business where he held general management responsibility for the high growth venture. Eric has a Masters degree in business administration from New York University along with an International Management certification from ESADE.
10/11/2007
3:00 PM - 4:00 PM
