Competitive Intelligence Tools
Yesterday I presented about competitive intelligence tools at Barcamp. Here are the links that I shared in my presentation:
Link Intelligence
SEO For Firefox - Simple Firefox add-on that shows # of links, age of the domain, whois info, dmoz info, and tons of other information when you do a Google search. You can also right click on any page to get all the info. (watch my demo video)
Yahoo Site Explorer - Shows all the incoming links to any website.
TouchGraph - Displays related websites in an interesting browser interface. The tool uses Google’s ‘related’ function for determining the relationships between websites.
Xinu Returns - Check pagerank, backlinks, indexed pages, rankings, etc.
Link Harvester - Displays comprehensive linking information for a domain.
Link From Domain Command - Shows what any website is linking to.
Traffic Intelligence
Alexaholic - Compare Alexa ranking/popularity data side-by-side for websites.
Domain Intelligence
Reverse IP - Discover all domains hosted on a server. (watch my demo video)
Netcraft Site Report - Shows the domain hosting history and web server history of any domain.
Website Intelligence
Internet Archive - Archives complete copies of websites and organized by time. Great for seeing what changes your competition is making to their website.
Watch That Page - Track changes made to any site. It sends you an email if a change has been made.
SEO Intelligence
Google Date Range Search - Find what pages have been indexed in the Google over the past 24 hours, week, month, etc.
SEO Digger - Indexes the search engine keyword rankings for over 44 million search terms. Search through the database to find out which keywords your competitors are ranking for. (watch my demo video)
Index Rank - Displays how many pages of a website the search engine has indexed over time.
DigitalPoint Keyword Tracker - Track competitor’s keyword search engine rankings.
Demographic Data
MSN Demographic Predictor - Shows demographic data for any website or search query.
Brand Intelligence
Google Alerts - Track competitor’s brand information and get an email if the word appears on the web.
Pay Per Click Intelligence
Microsoft AdSage - Excel 2007 Add-on which gives MSN AdCenter pay per click information including click through rates, bid prices, keywords and more.
Compete Site/Search Analytics - See which keywords or sites are driving traffic to any other site. (costs $)
SpyFu - Discover which keywords competitors are using in their ppc campaigns. Also shows campaign budgeting information. (costs $ - watch my demo video)
KeyCompete - Download the actual keywords your competitors are using in their pay per click campaigns. (costs $ - watch my demo video)
Other Competitive Intelligence Sources
You can also sign up for my 5-day course on competitive intelligence tools.

March 3rd, 2008 at 2:11 pm
Great stuff Josh. Very helpful!
March 14th, 2008 at 10:50 am
[...] Competitive Intelligence: Dominate Your Market With These 15+ Competitive Intelligence Tools - The list breaks everything down into categories for easily finding what you need. [...]
April 1st, 2008 at 11:47 pm
THANKS DAWG!!!- Your presentation was one of the best there
Carlito
April 1st, 2008 at 11:55 pm
Thanks for the videos TOO
December 4th, 2008 at 5:00 am
your tools are awesome .