Archive for the ‘social marketing’ Category

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Using Your Cell Phone to Pop Popcorn

Sunday, June 22nd, 2008

I recently stumbled upon a fantastic viral video which received over 3,858,589 video views on Youtube.
The video shows a few people sitting around a table using their cell phones to pop popcorn.
What’s so special about this video?
The whole thing is a fake. They use the video to draw customers to [...]

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Posted in social marketing | No Comments »

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Understanding Facebook Social Ads

Wednesday, February 13th, 2008

Facebook Social Ads is part of the Facebook advertising system. Since the network is relatively new, they’ve published very few documents detailing exactly how their advertising system ranks ads. I emailed several of my questions to their support team and received this response:

1) Do you use Click Through Rate (CTR) to determine [...]

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Posted in social marketing | 1 Comment »