Archive for the ‘Adwords’ Category

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PPC Campaign Newbie Method

Wednesday, November 18th, 2009

One of the most difficult things in PPC is finding a solid keyword list and grouping into relevant ad groups. This process is often time intensive and annoying. In this post, I’ll show you how to quickly create a very highly relevant keyword list by using Google’s own keyword data. I’ll then [...]

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Attention PPC Newbies: This Mp3 Is For You

Saturday, January 31st, 2009

If you’ve never heard of Adwords Editor, match types, or basic keyword strategy, then this mp3 is for you!
Click the “Play” button below to listen to Mike Cowles interview me.

The interview was recorded last month. (Feel free to Right Click –> Save “As” to download to your computer / iPod).
Related PostsYou Suck At [...]

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The “Magical Formula” to PPC Success

Wednesday, January 28th, 2009

In PPC, you are handsomely rewarded for helping people to find what they are looking for. If you want to be successful in PPC - keep that in mind.
When you fail to satisfy your visitor (ie. your campaigns suck and you are going broke), it’s usually because:
1) Your ad promised something that you didn’t [...]

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Intermediate Level Adwords Strategy

Sunday, January 25th, 2009

I just got off the phone with my friend.
Here’s what he’s doing:
1) Launching 5 new CPA offers per week in various categories by direct linking.
2) Each offer contains 200 keywords, including domain names as keywords
3) Bid price = Expected Conversion Rate x Payout
The basic strategy is to find winning campaigns fast using direct [...]

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PPC Spying Tactics in 2009

Monday, December 29th, 2008

It’s going to be a fun world in 2009, fellow affiliates. Prepare yourselves to fight ’till death!
I mean, let the games begin :)
As many of you know, I’m a competitive research junky. I think the best way to get into a new niche is to deconstruct the top competition: figure out what they [...]

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You Suck At Adwords, Part 1

Tuesday, October 21st, 2008

I’ve created a new video series, which I’m calling “You Suck At Adwords.”
This is for COMPLETE NEWBIES! So if you have a clue, then this video is not for you!

Related PostsKeyword Research SecretsOpen Position: Google Adwords CopywriterKeyword Research Guide: Part 2

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