Give Adwords a Nip-Tuck & Face Lift
Friday, June 13th, 2008There are specific actions you must take to maintain a healthy Adwords campaign.
1) Maintain a high CTR on all your ads by continual split testing.
When first starting a campaign, upload 2 to 4 ads into each ad group. If you are targeting the ‘head’ of the search volume that contains a lot of traffic, [...]