Archive for the ‘Adwords’ Category

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Give Adwords a Nip-Tuck & Face Lift

Friday, June 13th, 2008

There are specific actions you must take to maintain a healthy Adwords campaign.
1) Maintain a high CTR on all your ads by continual split testing.
When first starting a campaign, upload 2 to 4 ads into each ad group. If you are targeting the ‘head’ of the search volume that contains a lot of traffic, [...]

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Master Adwords in 1,930 Posts Or Less

Monday, March 24th, 2008

The Adwords Help Discussion Group is a valuable resource to anyone interested in learning more about how Adwords works.
In particular, check out the treasure-trove of posts by Adwords Pro. He’s a Google employee who spends 20% of his day answering questions about Adwords on the forum. He’s already posted on 1,930 threads & [...]

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Reverse Engineer The Content Network

Tuesday, February 5th, 2008

In this video, I show you how to use Gmail to reverse engineer the Google Content Network

Since the highest performing ads are shown at the top of the page within Gmail, you can get a good idea of which Ad copy on the content network Google determines as superior. You can also see how [...]

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Hacking the Adwords Display URL

Friday, November 30th, 2007

This is not really a hack at all, but a result of Google not immediately checking to see if a display URL matches the destination URL in an Adwords ad.
In this example, the advertiser creates an ad which shows “Firefox.org” as the display URL, only to take the visitor to a completely different website:

Although this [...]

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Cheap Adwords Clicks

Monday, November 26th, 2007

Here’s a fun screen shot from one of my Adwords campaigns I thought I’d share.
13,548 Clicks @ 0.03 Cents
52,552 Clicks @ 0.04 Cents
:)
Related PostsCheap Clicks on the Adwords Content NetworkCheap Adwords Clicks$50 In Free MSN AdCenter Clicks

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PPC Certification Programs & Tips

Monday, September 10th, 2007

This question comes from a reader:

hey i see you got certified in adwords and yhaoo and msn, can you tell me how to do this and how hard is it? i just started reading your blog and its very good im going to become an affiliate marketer and i like your tools thanks.

Getting certified requires [...]

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