Below are the answers to round 2 of the Q&A. I know I went through these questions quickly, so if you have any further questions feel free to leave a comment and I will try to respond.
One of the questions that came up a few times was how do you quickly set up a PPC campaign with several thousand keywords..
I’ve created a “KeywordSpy Masters course” which is FREE. All you need to do is clear your cookies, then use my affiliate link to buy KeywordSpy and send me your receipt. I will then email you the course.
In the course, I show you how to unleash the power of KeywordSpy to dominate any market. It’s the same step-by-step process I use to set up my own PPC campaigns using Excel & Adwords Editor (this is truly the best way to setup campaigns).
Answers to Q&A Round 2
Hello everyone, welcome to scrappy business question and answer round two. I’m going to try and get through all your questions, there’s about 23 questions, I’m going to get through them as fast as I can.
Q. I respect your spiritual side and was wondering what are your thoughts on splogs/flogs?
A. Of course this is the first question. Basically I’ve done them before; I think that they are borderline unethical depending on how you do them. First of all I don’t suggest you do a ‘flog’ or a fake article unless you’re willing to accept the risks, and the risks are basically legal liability, consumer liability, getting sued different ways. There’s ethical issues and so you have to go through them in your mind. The first and the biggest one I think is the legal liability of the flogs. Number one – most of the flogs are not from a real person. So, you’re dealing with that issue of fake advertising, or fraudulent or deceptive advertising. That’s one big issue. The second issue is that sometimes the comments aren’t real, that can get you into trouble. The third one is not disclosing that you’re an affiliate. So, what I suggest if you are going to do a flog, you have to be careful of those three issues. I would suggest putting a disclaimer at the top of your page, a big disclaimer which is in the same point font as the regular text, that basically says that you’re an affiliate, that the person who is on the blog is not a real person and has not actually used the product, and that you’re related, you’re an affiliate. And so those are the things you have to keep in mind. There’s other ethical issues involved and you guys have to kind of realise that you have to take on those risks and if you’re willing to do that, that’s fine but just be careful.
Q. Can you give us a play by play of what your average day/week looks like?
A. I have no particular set schedule, I sometimes wake up late, sometimes I get up early. I try to have, like I said in my last video, I try to have all the notes, what I want to accomplish during the day organised on a sheet of paper so that way you’re not getting distracted you’re not going from one thing to the next on the cyber world. So just try to keep yourself organised, try to prioritise, I mean it’s the same basic thing that any other person does, you want to keep track of what you’re doing, how projects are going. I always like to keep the ball in the other persons court so if I’m working on a few different projects and they’re emailing back I like to get on top of that and make sure that everything that I’m doing is on their side, so that my employees, my outsource team can handle everything.
Q. You mentioned in your first Q&A about regulation coming to our industry; What offers/ marketing techniques/ income will be regulated?
A. Basically, I think that the regulation’s going to come in the form of the FTC is going to probably crack down a little bit on the re-bills. What re-bill is, is when you go to an offer and at the bottom of the page, they say in the terms of service the billing amount but it’s not very clear and it’s not above the fold. So I think there’s probably going to be some changes to that, in essence making it above the fold or more clear so the consumer’s aware they’re being charged. There’s also going to be regulations in terms of blog endorsement, so if you’re running a blog and you’re getting paid by an advertiser to endorse a product, you have to disclose that relationship. There’s some links available now coming out of the FTC I think about these issues, specifically with the blog endorsement, that’s something that’s getting passed pretty quickly and its going to affect our industry almost immediately I think.
Q. Have you used video for squeeze pages or sales pages?
A. Yeah I do sometimes, I don’t really do that often, usually works pretty well but I’m not like an expert at it. So what I suggest is just being personable, explaining yourself in very clear terms as soon as they get to the page – who you are, what you’re offering, what they need to do next, if it’s filling out an email submit.
Q. I use Aweber and I find that my unconfirmed opt-in rate is very high, what should I do?
A. So basically what they’re talking about is when someone goes to your page and they opt-in they have to then go to their email direct and double confirm or double opt-in that they subscribed. I suggest that you use GetResponse.com, it’s an alternative to Aweber and basically allows you to not have to have that double opt-in.
Q. Josh, I appreciate your Q&A. When you advertise on Google content network do you use text or image ads?
A. I use both, both are very successful.
Q. If image ads, do you make them yourself or hire them out?
A. Try not to do anything yourself so if you’re trying to do graphic design and you love graphic design yeah maybe you should do it, but in my opinion it’s probably not worth your time. As a business owner, you have to have other people doing all the low-value activities. So in terms of creating images for a content network campaign, you want to have that handed off to someone else.
Q. You mentioned getting a good CTR in the content network; Is that more important for your quality score or because you’re paying via CPM instead of PPC?
A. I think basically what he’s talking about is how you get your ad to run successfully on the content network with a high quality score. The main thing you’ve got to think about is your click-through rate. If you have a very high click-through rate using image ads either on the search or content, but more specifically with content, you’re going to have more or less a good quality score. Google is going to reward you because you’re making them the most money every time they display your ad. So the most important thing to think about when you’re running image ads on the content network is that you have image ads that are getting clicked very much, a very high click-through rate.
Q. Do you typically link directly to offer pages or do you link to your own site first?
A. I used to suggest testing an offer and then by direct linking or linking directly from your PPC ad to the offer but now what I realise is that it’s much better to have a landing page especially if you see other people in the industry promoting a certain type of offer over an extended period of time, you probably know that that offer is successful so you more or less want to start off with creating your own landing page and then from the landing page linking to the offer. There’s numerous benefits to that; Number one – you can control what’s on that landing page, you can also track it a bit better and also you’re not going to get bumped if two people are using the same URL in Google Adwords.
Q. With regard to choosing CPA offers to promote, do you typically opt for higher or lower pay out programmes? i.e. $1 for an email submit or $22 for a purchase?
A. To be honest, I don’t really go after the email submits at all, I think that it’s just a very difficult way to make a lot of money. I would suggest going for offers that are $30 and higher, most of the CPA offers that you see nowadays will pay $35. Typically they just convert better, meaning they have a higher EPC (earnings per click) so every time you send traffic to there it’s typically going to convert better than a $1 email submit. For example if you send a hundred people to a $1 email submit you might only make 40c a click whereas you send the same people to a $32 CPA you might make $2/4/5 a click so it’s just a matter of making a wise business decision, how much you want to make per click.
Q. How do you pick a CPA offer? I know market research is initially important.
A. Basically what you want to do, as I mentioned over and over, look at what the competition is doing. If you see them there over a long period of time, that offer, the CPA offer is probably successful. Stay away from offers that you don’t see anyone running. So if you basically find like on Bids.com you see an offer or some other CPA offer that you don’t see anyone running, I’d be very wary of running it.
Q. From the CPA offer, how do you determine which words to use to build your keyword inventory?
A. I use keyword spy, Google keyword tool, just any type of keyword tool on the market, combine it into one big keyword list, and then run that keyword list through the Google traffic estimator and only use the keywords that have a search volume of 1 or higher.
Q. How do you deal with or manage potential buyers of affiliate products who contact you through the contact page on your affiliate sites?
A. So what they’re saying is if I am bidding on Google and someone comes to my website and I’m just promoting someone else’s product, they come to my affiliate site and they click the contact button and they ask me questions. Generally speaking I don’t really answer the questions. If they have a problem with some sort of cancellation issue, I’ll immediately go ahead and send them the terms, and what number to contact if you have to cancel. I think you have to do that or else you’re kinda screwing them.
Q. Do you feel that affiliates should email folks back?
A. Yeah you should, especially if it’s a pertinent issue like cancellation.
Q. Here are my stats – 10,000 clicks, $4,000, 8 campaings and 0 sales. At this point I’m thinking that all the guru sites are bogus.
A. So basically what it sounds like is you’re doing something wrong, obviously. You shouldn’t have to spend $4000 and make 0 sales. Either you can send me an email, shoot me your campaign information, I’ll take a look at it or have someone else take a look at it. It sounds like you’re probably not promoting the right offer or you’re promoting it in the wrong way, such as using a small keyword list or you’re not having a correctly set up landing page. If you have ads that are pretty good, you have a landing page that’s pretty good and you’re linking to a pretty good offer, you shouldn’t have a decent return as soon as you start, meaning you should, let’s say if you’re spending $100, maybe you’re going to lose like $30/40 or $70 on the first day but you shouldn’t have to spend $4000 and not make any sales.
Q. I hear that a lot of people are using blog platforms for CPA and SEO purposes.
A. In the last video I suggested building 30-50 custom landing pages for each keyword. Obviously this would not be appropriate for a blog since many of the keywords would be similar.
Q. Do you have a preference on site design – traditional vs. blog?
A. You could set up a blog with WordPress, and it’s very easy but I suggest you just hire a programmer from RentACoder and have them set up a custom design. And in terms of adding articles, you want to add 40-50 articles; they’re not necessarily for SEO purposes but you want to link to them for each keyword, you want to have a pretty good landing page that’s semi-targeted. That’s why before I suggested creating all those landing pages. Basically the purpose is to get them really targeted and get into the customer’s head. So if you’re advertising a 3 day diet for example, your page should all be about the 3 day diet. The headline should say “3 day diet”, the intro paragraph should say “3 day diet”, on the side it should say “tips for a 3 day diet”.
Q. Google has changed the rules only allowing one destination URL per ad group. How do you go about testing which is a better converting domain name?
A. You don’t necessarily need to test your domain name right off the bat. If you’ve tested your offer, your ads, pretty much everything else, then you want to start testing your domain name but unless you are super highly skilled, I don’t suggest you start off with testing that domain name. If a year or 6 months down the road, you’ve tested everything else on your site, all your keywords and everything and you still want to test your domain name, maybe put it into a separate ad group and use separate keywords. There’s different ways to do it but there’s not a really good way to test a domain name right now. What he basically said was, Google came out with the terms that you could no longer use two different URLs in the same ad group.
Q. In my previous question I forgot to ask – In order to test the conversion rate of a domain name itself
would you launch two separate sites that were identical to each other?
A. You see already this guy Simon, he has a question about domain names; he’s getting all focused about the domain names. That’s what you don’t want to do; domain names will make a difference in your CTR a little bit or a lot depending on your domain but if you start with a semi-good domain name that’s short, you shouldn’t have to spend all this time worrying about your domain name.
Q. What’s your bidding strategy for content network? Do you bid high at first and then slowly lower the bids day by day?
A. I suggest you bid high, for example, 30/40/50/60c and then see what type of traffic you have and you can always go down lower but you want to see what the potential traffic is. If you bid too low off the bat then you’re not going to get any traffic. What I suggest is if you have like let’s say a 60c bid, then the next day lower it to 55c, then 50c, then 45c and slowly lower it down slowly and generally speaking that’s the best way to lower your CPC while maintaining some level of traffic. If you go from 60c down to 20c, you’re not going to really get that much traffic in my opinion.
Q. Do you find success with Google placement targeting?
A. I’ve never really had great success with placement targeting; I suggest you try it, let me know if it works for you. Apparently what the trick is, is that you have to bid pretty high to get on the sites. I’ve never really had that much success.
Q. You’ve mentioned that the best headline for content network is recommend a free download. I guess you send traffic to an opt-in page this way and give away something like a free report?
A. There’s so many ways to do affiliate marketing, you can send them to an opt-in page, I usually don’t, a lot of times I’ll just have my offer right on the page. Sometimes I do collect their email and I do an autoresponder sequence.
Q. What’s your primary goal when sending traffic to a site – building a list or sending traffic straight to a landing page?
A. Generally speaking I just send the traffic to a landing page, I don’t collect their email. I know that’s sort of a short term strategy but for me it’s worked. I’ve never had a lot of success with email marketing. I do it on a lot of my sites but I don’t really care for it all that much
Q. What are the top ways to get a high CTR and quality score?
Q. How do you pick your keywords for testing campaigns? Just take the list from keyword spy or some other relevancy?
A. Like I mentioned, what you want to do is get a long list of keywords, combine them to one list, run them through the Google traffic estimator and only take the keywords that have high traffic volume.
Q. How many keywords do you recommend to start with in search?
A. This is a very good question. Basically what you want to do is start off with about 1000-2000 keywords, could be less, could be more. That way each keyword group should basically have its own custom landing page that has content around it. If that’s too much work, start off with let’s say 500 keywords. I start off my campaigns with around 5,000-10,000 maybe even 20-30,000 depending on the market. Now, Yahoo used to allow you to go in and just dominate and spread all sorts of keywords around the place. They’re getting a little bit more strict in terms of the keyword policy so it’s a little bit more difficult. Google’s always been difficult to run on a huge set of unrelated keywords. So what I suggest is starting out with 500-1,000 keywords approximately, setting up targeted landing pages and making sure your ads all are custom. Meaning if you’re advertising on the 3 day diet, make sure in your ad it says “3 day diet” and in your ad text it says something about the 3 day diet.
Q. How many clicks do you wait before you dump the specific keyword?
A. For example, you’re running on PPC and you have a keyword in your campaign and you want to see 10 clicks or 15 clicks. Basically what I do is if I look at the keyword and it’s really relevant, like I said we’re talking about the keyword ‘3 day diet’, so that’s a really relevant keywords if your selling a diet product. So what I suggest is, if it’s a relevant keyword, waiting until, let’s say if the CPA offer pays out $36, you could wait until you spend $36 on that keyword. Now if the name of the keyword is ‘going to the gym’, now that’s a very unrelated or untargeted keyword, or what I like to call ‘indirectly related keyword’. So if it’s an indirectly related keyword, you can dump it after half of the CPA, so after $18, or even after a third of the CPA, so after you spend $10 on that keyword, or $15, it’s not working out, just dump it.
Q. Have you heard of bidding on demographics in search?
A. Some platforms allow you to do demographics in search. For example, Yahoo allows you to do demographic targeting in search and I suggest you do it. I’ve had a lot of great results, you can set structure your tiered bidding. So for example if it’s female, I raise my bid price 100%; if it’s over the age of thirty, I would raise it another 100%. So if you start off with a 50c CPC bid price you would raise it to $1, and then raise it to $2, depending upon the demographics, especially if you know your offer. If you don’t know the demographics, I suggest you go to Quantcast.com and it’ll allow you to see the demographics of the sites. Just plug in the site in there and you can see the primary audience is females aged 30-40 and then you go back to Yahoo and you set the demographic targeting to that.
Q. When you decide to promote an offer do you start by direct linking to it, analyse the competition and build landers?
A. So we talked about this in a previous question. Basically what you want to do is, if you see it in the market, people are running it over an extended period of time, don’t direct link, just build up the site and make sure it’s a great site and it’s better than your competition. Don’t just steal their page blatantly – try to change it, make it better, improve it somehow.
Q. Any tips on travelling abroad and working as an affiliate with a laptop?
A. Actually yeah,Ii travelled for three years working with a laptop, or not working with a laptop and working in a cyber cafe. Basically what you want to do is pick an apartment in one location and then you can bring your laptop. For example you can go on Craigslist, find a place in Buenos Aires, bring your laptop there and it works out great. If you’re travelling, if you’re on the move a lot, I don’t suggest you bring a laptop, it’s going to be a pain to carry around, just work in cyber cafes. That worked for me, it depends on how serious you are. A third option is what I did also, was just take my laptop, get an apartment in a certain city and then from there you can make side trips for a week or two weeks but always have that home base where your laptop is located. I really don’t suggest travelling with a laptop.
Q. What’s your best advice on successfully getting accepted to a CPA network?
A. Number one – if you have someone to refer you and you can just contact their affiliate manager directly, that’s a really easy way. Another way is to set up a website that has all the content on it and put that in the description. The other way is if they ask you how you’re promoting it, just say you’re promoting it through PPC and try to be honest, but you can’t say that you’re just a beginner with no site or they’re not going to want you.
Q. I love Adwords editor and I know it significantly eliminates time on setting up campaigns. How do you suggest efficiently organising a campaign with 10,000s of keywords?
A. Ok, I have a course that I’ve put out called the keyword spy masters course. I’m going to link to it with this video and it tells you step by step how to do this, how to basically efficiently organise your campaign, using keyword spy, putting it into Excel and I can build out a campaign with 10,000 keywords in about 10mins.
Q. He’s talking about protecting his assets once he starts making money.
A. The first thing is I just suggest you pay your taxes, to me that’s the biggest thing. In my opinion don’t do the offshore thing, just do it legitimately, set up an S-corp, pay your taxes, just be legitimate about it and yes you’re going to pay the taxes but you’re not going to have any legal headache. You’re making enough money in this business to do it legitimately.
Q. What kind of business entity do you have?
A. I have an S-corp. I don’t have business insurance.
Q. I have absolutely no idea how you organise 10k or more keywords
A. Ok we just talked about that, I’m going to offer you my keyword spy masters course. It’s an absolutely free course, all you have to do is buy keyword spy and then you send me the link. I have my affiliate link for keyword spy, and once you do that I’ll send you my course. So you’re not paying anything above the standard keyword price which is $90 per month.
Q. Three questions – immediately you say do first lateral and then do deep keyword research, you also suggest finding golden nugget keywords, domain names, trade names. So my question, I’m a fairly newbie, I’m testing a new offer. Adrian in PPC Classroom says to get a hundred keywords first.
A. So basically if you’re doing any type of PPC marketing you have to do more than a hundred keywords. I don’t know how you guys or anyone is successful with only doing 100 keywords. You’re going to probably only test like the most popular keywords in your market which happen to be the most expensive and also the most competition, that’s the wrong way to go about it. What you have to do is start broad, have the budget. I know you’re going to say “I don’t have the budget to test a thousand keywords”. If you don’t have $50 a day or $100 a day to invest in your education then you shouldn’t be doing PPC at all. So basically start with 1000 or 2000 keywords and then narrow it down from there. When you first start out, test all sorts of different types of keywords.
Q. Is this broad, lateral and deep keyword concept applicable to CTA offers or useful for Clickbank CJ type offers?
A. Yes you want to test any type of offer. In PPC, what you have to do is basically think about your keywords as your investment portfolio. So each keyword represents one particular stock. Now if you have only 100 stocks, you would take that investment, they might go up or down , you might lose money or not lose money. If you have 2000 you could very quickly see which ones giving you an ROI that’s positive and which ones giving you an ROI that’s negative within the first few days of the first week. Then all you want to do is cut out all the keywords that are giving you a negative ROI. So yes you did initially invest in all those keywords, but basically your goning to be left with a whole bunch of keywords, maybe 500 or 200 keywords that are very profitable, the ones that are making all the sales. Now remember the 80-20 rule, 20% of your keywords are going to produce 80% of your profits so this whole process of using 2000 keywords to start, the essence of that comes from the 80-20 rule and finding out which keywords are the 20%. If you only start with 100 keywords, that’s really not going to be enough to test your whole market segment.
Q. For spying on the competition and finding profitable ads, do you recommend PPC , bully affiliate lead, GCD?
A. No I don’t recommend those tools. If you want to be successful, study your competition yes, but don’t invest in all these software products. What I suggest is that you should have maybe one or two subscriptions to keyword research tools but besides that don’t buy products. I recommend two products, I recommend The SEO Book, that’s from Aaron Wall and I recommend the Perry Marshall Google Guide to Adwords. Those are the only real books, they’re like $20 or $80 I forget, and those will really help you a lot, you know just stay away from buying stuff. That’s a really big tip, I see everyone putting down $1000-$2000 for a product, don’t do it, it’s not worth it.
Q. Thanks for giving me the opportunity for Google content network. Do you target based on keyword or demographic?
A. So he’s basically saying if you’re going into a market, let’s say diet, do you want to advertise on the word ‘diet’? Well yeah you do. Do you want to advertise on all the other keywords? Yes. You want to advertise on all the keywords that are directly related. So would “going to the gym” be directly related to a diet offer? No it’s not. Someone who’s looking for “going to the gym” is probably looking for some sort of gym in their area. Now that’s what I call indirectly related, and it’s not going to convert as high as someone with a directly related keyword such as let’s say for a diet campaign it would be like the 3 day diet. In my opinion the keyword “3 day diet” is directly related. That person is looking for a diet, interested in more information. “Going to the gym”, not entirely related. So start with the ones that are only directly related and then move out and branch out from there.
Q. You mentioned before about focusing on revenue-generating activities, how do you go about planning your day, what do you get done?
A. Generally speaking like I said, you want to have an idea of what you want to do. A lot of my day consists of talking to media companies, signing IOs which are insertion orders for media buys, managing or optimising my campaigns, logging into Prosper202.com which is a great software for tracking your campaigns, and making sure that all my campaigns are getting optimised, that all my team has stuff to do such as writing articles, designing new sites or getting new banners up. I also track my stats from the previous day, just all revenue-generating activities. You don’t want to be browsing forums, you don’t want to be on twitter all day long, you don’t want to have AIMS coming at you all day long.
Q. In your last video you talked about setting a goal of earning $10,000 a month, how would you go about it?
A. Like I said last month, you want to figure out how many offers you would need, let’s say you want to start off with 3 offers, how many clicks you need for each offer. So for example if you have 10,000 clicks earning you 50 cents per click you’re goning to make $5,000. You have to set a goal for a month and then break it down per click.
Q. Do you use html site or WordPress?
A. You could use WordPress but to be honest I just use html, it’s easy for me, I don’t really have that much of a problem editing html files so use html if you can, use WordPress if you’re not html savvy.
Q. Not sure how to set up the structure.
A. If you’re not sure, just go on RentACoder or Elance, there’s thousands of people out there wanting to set up these types of sites for you.
Q. Thanks for your time and insight. You said you do x amount per day.
A. I don’t want to really go into how much I make per day, I do pretty well.
Anyway guys, thanks for your time. Hit me up if you have any questions, I might do round three but let me know all your feedback. Talk to you later, bye.