I recently stumbled upon a fantastic viral video which received over 3,858,589 video views on Youtube. The video shows a few people sitting around a table using their cell phones to pop popcorn. What’s so special about this video? The whole thing is a fake. They use the video to draw customers to buy a [...]
iSpionage.com is a PPC competitive intelligence tool that allows users to track which ads and keywords advertisers are using on Adwords, Yahoo & MSN. Unlike other competitive intelligence tools, iSpionage provides sophisticated ad tracking. You can see which ads your competitors are split testing, which position the ads are appearing, and how many times their [...]
There are specific actions you must take to maintain a healthy Adwords campaign. 1) Maintain a high CTR on all your ads by continual split testing. When first starting a campaign, upload 2 to 4 ads into each ad group. If you are targeting the ‘head’ of the search volume that contains a lot of [...]
